That’s ver gracious thanks so much

What if the world we experience is only a fraction of what’s actually happening?

Join us on June 3rd, 2026 for our next ARCH Book Club, featuring An Immense World: How Animal Senses Reveal the Hidden World Around Us by Ed Yong, a New York Times bestselling, award-winning exploration of how animals perceive the world in ways we…

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What does it truly mean to be with?

We often talk about “Being With” as a core part of our work in the ARCH framework. But what does it actually look like in real moments with clients and horses?

In this ARCH Community Call we came together to share ideas, reflections, and real experiences of what Being With looks like in…

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My pleasure, Glynis! Thank you for letting me know.

And please, if you have a topic you want to learn about, tell me, and I’ll write it up or do a video on it!

Lee this is so valid. I’ve taken quite a bit from your discussion to heart. Starting out correctly is so important to hook the right clientele.

Thank you

Whether you’re building a personal brand or leading a purpose-driven organization —

the problem is almost never the quality of your work.

It’s that you’re trying to figure out how to articulate your value entirely alone.

➤ Solo practitioner trying to explain what makes your coaching different?

➤ Executive Director trying to translate your…

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Click here to watch the recording of the 1st quarter 2026 book club discussion with the author: All Children Are Gifted by Suzanne Carter.

The Sense of Self (SOS) Keystone invites us to understand “…who we are and why we are doing things. How we show up impacts everything and we work to be aware of it from the start.”

What if we could deepen that awareness each day through intentional practice, strengthening the foundation for both our work and our lives?

Amanda Graham, ARCH…

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Thank you, Lynn! @lynn-thomas

I agree, this one exercise can reveal those red flags to a business owner that are keeping them from booking clients. Don’t want to compete with those who need our help by talking about ourselves too much and not the problem we can solve for them.

Thanks, Lee! This is such a great activity on how to focus our business messaging!

Let’s discuss the positioning mistake that’s killing your sales
(and how to fix it)

Here’s what most leaders, coaches and consultants do wrong:

They fall in love with their offer.

They get so excited about what they’ve created, they assume everyone else will instantly see the value.

Then crickets.

The problem isn’t your offer. It’s your…

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Rut-roh. Someone just got paid for the work you do. It wasn’t you.

A beautiful website. Active socials. A real gift. And still — silence.

The problem isn’t your offer. It’s your roots.

Watch this 👇 and come fix it with me.

Free masterclass — Next Thursday, March 26 at 11:00 am ET / 4:00 pm GMT.

Register here:…

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In this call, we discussed the book by Suzanne Carter, All Children Are Gifted: Raising Confident and Aware Children.

In this thoughtful and practical book, Suzanne invites us to see giftedness not as performance of comparison, but as awareness, strengths, and inner potential. Her message echoes the heart of ARCH facilitation. When…

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😠 AI was supposed to make marketing easier.

Instead, everyone sounds like the same robot.

Which is actually great news for you—

because standing out just got way simpler.

If you’re posting content but not getting clients,

or if explaining what you do makes people’s eyes glaze over,

this free masterclass is your turning point.

I’m teaching my 5 Soul…

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I am happy to share some of the results of what I discovered!

I looked into what is best practice for conducting background checks on on volunteers at a non-profit in our field of Equine Assisted Learning in the US, and searched for the best independently reviewed company that does this. I found a great solution at a very low cost and am excited…

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Thanks for responding Sandra! I appreciate that

🙄 Most 2026 marketing advice is generic garbage.

“Be authentic!” “Use video!” “AI is robotic”

Yeah, no kidding.

Here’s what they’re not telling you — the tactics that actually work are the ones most coaches are ignoring because…

🚨 𝐭𝐡𝐞𝐲 𝐫𝐞𝐪𝐮𝐢𝐫𝐞 𝐲𝐨𝐮 𝐭𝐨 𝐬𝐡𝐨𝐰 𝐮𝐩 𝐚𝐬 𝐚 𝐫𝐞𝐚𝐥 𝐡𝐮𝐦𝐚𝐧 𝐢𝐧𝐬𝐭𝐞𝐚𝐝 𝐨𝐟 𝐚 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐦𝐚𝐜𝐡𝐢𝐧𝐞.

This carousel breaks down the 5…

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We continued our rich and meaningful conversation on equine safety and facilitation as we moved into Horse Time Q&A Part 4.

In this ARCH Community Call we explored:

• Honoring horse welfare while supporting clients as authors of their own stories
• When and how to step in as a facilitator for safety
• How the story framework can support organic…

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Purchase a paperback or kindle of All Children Are Gifted by Suzanne Carter on Amazon or other online book stores.

In our next book club call, March 18th during the community call, we will be discussing All Children Are Gifted: Raising Confident and Aware Children by Suzanne Carter. We are honored that Suzanne will be joining us live.⁠

In this thoughtful and practical book, Carter invites us to see giftedness not as performance or comparison, but as…

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My day job is being a Mobile Notary. I meet people to close their loans and sign their Estate Planning documents, or any other type notarization they need. The National Notary Association uses Backgrounds Online as their service to check us. I have to pay to get my background check annually. Schools here in Michigan require fingerprinting as…

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In this call, we continued our thoughtful and layered conversation around equine safety and welfare in practice.

We explored what it means to partner with horses who have traumatic backgrounds and how to balance their wellbeing while honoring their role as co-facilitators in sessions. The discussion also included navigating…

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TRUTH: The easiest sale you’ll ever make is to someone who already trusts you.

Yet, many coaches and consultants are treating their sweet, trusting prospects like an afterthought.

Where are they putting their energy instead?
Chasing an algorithm that doesn’t owe them anything.

𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐝𝐞𝐚𝐥: 𝐒𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐢𝐬 𝐛𝐨𝐫𝐫𝐨𝐰𝐞𝐝 𝐥𝐚𝐧𝐝.
The algorithm decides…

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💯 𝘼𝙄 𝙙𝙞𝙙𝙣’𝙩 𝙠𝙞𝙡𝙡 𝙨𝙩𝙤𝙧𝙮𝙩𝙚𝙡𝙡𝙞𝙣𝙜. 𝙄𝙩 𝙢𝙖𝙙𝙚 𝙞𝙩 𝙥𝙧𝙞𝙘𝙚𝙡𝙚𝙨𝙨.

For the last year, I’ve been watching something shift.

While everyone was chasing prompts and plugins, something else was happening quietly in the background:

𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙤𝙧𝙨 𝙗𝙚𝙘𝙖𝙢𝙚 𝙩𝙝𝙚 𝙝𝙞𝙜𝙝𝙚𝙨𝙩-𝙥𝙖𝙞𝙙 𝙝𝙞𝙧𝙚𝙨 𝙞𝙣 𝙩𝙚𝙘𝙝.

It used to be coders. Then it was engineers.
🟢 Now? It’s strategists and…

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Hi all, Lynn Moore @twinlynn shared this picture of the memorial rocks to honor their horses and animals who have passed. These are at their entrance of Acres for Life in Minnesota.

Thank you to everyone who shared on this call. To listen to more thoughts on the topic of losing horses in this work, watch the April 17, 2024 community call, “Saying Goodbye to Our Equine Partners”

Thank you, Eleanore. This should be the correct one now.

In our continued exploration of questions around equine safety and thoughtful interventions, this call focused on sharing stories and practices around one of the most tender experiences of this work: the loss of a horse between (or during) sessions. We reflected on the impact of these losses on clients, teams, and herds, and explored…

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Looks like this recording is the previous call, on how to make your business thrive?

I am researching companies in the US that provide background checks to be used during the volunteer onboarding process. I’d be happy to share my findings if anyone is interested.

For one thing, it appears that we should not limit our checks to just our own state or county criminal records, but should search all local county and state…

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Does anyone bill through BCBS, Aetna, or Cigna for their work? If so, were there any issues or hoops to jump through? If not, why? I’m a new therapist and setting up my practice. I’d love to add ARCH work to my offerings and most of my clients use insurance to pay for their sessions.

𝐑𝐞𝐚𝐥𝐥𝐲, there are human traits A.I. still can’t replace — and never will.

We’re all using A.I. now.
But AI has no point of view.

🔔 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐚𝐭 𝐢𝐭 𝐬𝐭𝐢𝐥𝐥 𝐜𝐚𝐧’𝐭 𝐝𝐨:

➔ Empathy
➔ Point of View
➔ Originality
➔ Creativity
➔ Ethical Reasoning

These aren’t buzzwords.
They’re the backbone of how you lead and build trust.

Don’t automate your power positioning away.

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We explored questions that have come up around equine safety and interventions in sessions.

Topics included burnout, responding when a horse nips a client, choosing suitable equines, and more.

Watch the recording below. Attached is the call chat.

We are bombarded daily with so much digital.

It gets old quick. How do we get the word out about the impact you are having with your four-legged partners?

This past year got me digging deep to find answers. And I found them, eventually. To my personal deeper life questions, and yes, to my work in branding and marketing. I needed answers to this…

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📌 𝐖𝐡𝐞𝐧 𝐲𝐨𝐮’𝐫𝐞 𝐬𝐢𝐜𝐤 𝐨𝐟 𝐬𝐚𝐲𝐢𝐧𝐠 𝐢𝐭…𝐭𝐡𝐞𝐲’𝐫𝐞 𝐣𝐮𝐬𝐭 𝐬𝐭𝐚𝐫𝐭𝐢𝐧𝐠 𝐭𝐨 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 𝐢𝐭.

Your brand message doesn’t need more volume.
It needs more resonance.

This new carousel shows you 7 Powerful Places to Plant your Soul Soundbites so they stick.

➞ Use it to stay consistent.
➞ Use it to train your AI.

💥 𝐔𝐬𝐞 𝐢𝐭 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐭𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐠𝐞𝐭𝐬 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫𝐞𝐝.